UFC - The biggest and original MMA brand. The reason modern MMA even exists.
Beginning in 1993, The Ultimate Fighting Championships have consistently re-invented themselves and moved forward with the demands of the paying audience.
Huge PPV box office events have eclipsed traditional Boxing regularly, creating superstars along the way.
Now with the likely hood that mainstream TV will now invest in the long term future of UFC, MMA is firmly on the map with a bright future.
UFC merchandise is also fast thinking and fast moving, with new ranges and additions featuring constantly.